Summary of style guide
This page provides a summary of the visual elements that represent the Efficiency Works brand. These standards are designed to ensure accurate, consistent and responsible use of these components and thereby help Efficiency Works maintain a strong brand identity.
Efficiency Works follows the Associated Press Stylebook for all brand-related communication, collateral and digital engagement, which includes using sentence case for all publications.
Permissions
Any materials created by a third-party or external partner must be reviewed by the Efficiency Works brand manager for approval prior to being produced and distributed. Contact us
Logo
The horizontal and vertical logos shown below are the official logos for use on branded materials. Other versions of the Efficiency Works logo (Business, Homes, etc.) can be downloaded in the assets section below.
Typography
For consistent use across various software and computer systems, the Arial font family has been selected for internal and email use. This is a standard font that is readily available on most computers. For official communications and professionally designed collateral, the font family Helvetica Neue was established.
Colors
Beyond Efficiency Works’ logo, color is the most recognizable aspect of the brand identity. Using color appropriately is one of the easiest ways to make sure Efficiency Works’ materials reflect a cohesive brand.
Primary
It is important to maintain a sense of hierarchy, balance and harmony when using the Efficiency Works color palette. Designs should be limited to the primary brand colors if possible.
| SPOT: | 7546C |
| CMYK: | 73/45/24/66 |
| RGB: | 37/55/70 |
| HEX: | #253746 |
| SPOT: | 312C |
| CMYK: | 88/0/11/0 |
| RGB: | 0/169/206 |
| HEX: | #00a9ce |
| SPOT: | 347C |
| CMYK: | 81/4/100/0 |
| RGB: | 19/171/75 |
| HEX: | #13AB4B |
Secondary
| SPOT: | 2945C |
| CMYK: | 96/65/22/5 |
| RGB: | 0/93/143 |
| HEX: | #005D8F |
| SPOT: | 718C |
| CMYK: | 89/35/84/27 |
| RGB: | 11/103/69 |
| HEX: | #0B6745 |
Accent
| SPOT: | 656C |
| CMYK: | 6/0/0/0 |
| RGB: | 236/246/251 |
| HEX: | #ECF6FB |
| SPOT: | 7541CC |
| CMYK: | 6/1/4/0 |
| RGB: | 237/243/241 |
| HEX: | #EDF3F1 |
Download brand assets
The following assets are available for use in the creation of approved Efficiency Works materials. Anyone outside Efficiency Works must contact the Efficiency Works brand manager for approval prior to being producing and distributing work.
Logo files
The logo files include versions for print and web use in horizontal and vertical formats. Logos have been included as separate download files for official Efficiency Works branded materials in addition to Homes and Business programs.
Download Efficiency Works official logos Download Efficiency Works Homes logos Download Efficiency Works Business logos